Basement Bourgeoisie: The New Rules of Luxury
<p>This unspeakable horror was prepared by Stylus, a “global innovation research and advisory firm, which works with businesses to stimulate innovation and growth.” Full of quotes like “Globally, 69% of UHNWIs have become more conscious about displaying their wealth in public over the past decade,” it’s a guide to trends in maintaining wealth and well-being while assuring nobody resents you for it. There are suggestions for how luxury brands can stand out through charity or “meaningful minimalism” and coerce the desired UHNWI’s to their brands. Also included are tips for where and how to hide when society crumbles. In times of uncertainty: stealth wealth.</p>
Authors: Hayley Ard, Shabana Ebrahem